Sustainable Packaging Solutions for a Growing Beverage Industry
1. Background: The Boom of China’s Milk Tea Market
China’s milk tea sector has expanded rapidly, with brands like HEYTEA, Bawang Tea, ChaBaiDao, and Mixue Bingcheng scaling domestically and internationally. As these brands prioritized brand differentiation, operational efficiency, and sustainability, they sought packaging partners capable of delivering durable, customizable, and eco-friendly cup trays for takeaway and in-store use. Hanyang entered this space as a specialized OEM/ODM supplier with 25+ years of experience in pulp molding technology.
2. Challenge: Meeting Diverse Needs of Milk Tea Brands
Brands faced three core challenges:
Brand Identity: Trays needed to reflect unique logos, colors, and design aesthetics.
Functionality: Requirements included heat resistance (for hot drinks), stability during transport, and compatibility with varying cup sizes (e.g., 12oz–24oz).
Sustainability: Growing consumer demand for biodegradable packaging necessitated eco-friendly materials.
3. Hanyang’s Solution: Customized Pulp Molded Cup Trays
Hanyang developed tailored cup trays using 100% recycled paper pulp or sugarcane bagasse, emphasizing:
Custom Printing & Design: High-precision molding allowed for brand logos, promotional messages, and color matching.
Structural Durability: Reinforced edges and non-slip surfaces prevented spills, while waterproof coatings handled condensation.
Eco-Certifications: Trays complied with global standards (e.g., FDA, EU biodegradability), aligning with brands’ sustainability goals.
4. Implementation & Results
For HEYTEA: Hanyang provided sleek, minimalist trays for premium fruit tea series, enhancing unboxing experiences.
For Mixue Bingcheng: Cost-effective, high-volume trays supported their low-price strategy, with rapid delivery for 4,000+ stores.
Key Outcomes:
30% Reduction in Spill-Related Complaints due to improved tray stability.
25% Faster Assembly Lines at partner stores, as trays stacked neatly and dispensed easily.
Positive Brand Feedback: Customers praised the eco-friendly packaging on social media, strengthening brand loyalty.
5. Why Hanyang Succeeded
R&D Capability: In-house design team created prototypes within 7 days.
Scalable Production: 10+ molding machines and automated drying lines enabled monthly output of 500,000+ trays.
Supply Chain Agility: Just-in-time delivery ensured alignment with brands’ seasonal campaigns (e.g., summer promotions).
Actionable Insights for Marketing
Targeted SEO Keywords:
Eco-friendly cup tray supplier for milk tea
Custom biodegradable beverage packaging
OEM pulp molded tray manufacturer.
Visual Content Ideas:
Showcase tray designs for major brands (with permissions) on your website.
Create video reels of tray production, highlighting sustainability steps.
Partnership Messaging:
Emphasize Hanyang’s role in reducing environmental impact—e.g., “Helping brands replace plastic with compostable solutions.”
This case study demonstrates Hanyang’s ability to merge innovation with practicality, positioning it as a strategic partner for beverage brands. Would you like to adapt this for a specific brand or region?